Most local businesses lose 20-40% of potential revenue

Discover How Much Revenue Your Business Is Losing

Calculate your estimated monthly lost revenue from missed calls, poor website conversion, and low Google rankings. Get personalized recommendations to capture more customers.

Takes 2 minutes

100% Free

Industry-specific

Calculate Your Revenue Leak

Enter your business details below

Industry

Select your industry for accurate benchmark comparisons. Each industry has different conversion rates, close rates, and customer values.

Average Revenue Per Customer

Your typical transaction value or lifetime customer value. We've pre-filled the industry average, but adjust based on your actual numbers.

Monthly Website Visits

Approximate number of visitors your website receives monthly. Check Google Analytics or estimate based on your hosting stats.

Monthly Inbound Calls/Leads

Total number of phone calls, form submissions, and chat inquiries you receive monthly.

Estimated Missed/Untracked Calls %

Industry average for Home Services - Plumber is 22%. This includes calls that go to voicemail, are dropped, or aren't tracked.

Current Google Local Ranking

Your average position in Google's local pack or map results for your main service keywords. Position 1-3 is top of page, 4-10 is first page, 11+ is page 2 or lower.

Do you currently track calls and leads?

Call tracking helps identify which marketing channels generate leads and allows for better ROI measurement.

* All calculations use conservative industry benchmarks. Actual results may vary.

How We Calculate Your Lost Revenue

Our calculator uses industry-specific benchmarks and your business data to estimate potential revenue loss across three key areas.

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Missed Calls Analysis

We calculate the revenue impact of unanswered calls using your industry's close rate and average customer value. Even a 20% missed call rate can cost thousands monthly.

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Conversion Rate Gap

We compare your website's implied conversion rate to industry benchmarks. The gap represents visitors who could become leads with an optimized website.

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Local SEO Impact

We estimate the additional traffic you'd receive by ranking in Google's top 3 local results versus your current position, then calculate the revenue impact.

The Hidden Cost of Inaction

Industry data on local business lost revenue

62%

of calls to small businesses go unanswered

75%

of users never scroll past the first page

3.5%

average website conversion rate for services

28%

of local searches result in a purchase